Let us enlighten you. We at Zivame decided to support a unique cause. A cause we felt needed a strong champion – The need to safeguard the dignity of women in our society. With crimes against women increasing at an astounding rate, there is an alarming need to create awareness and encourage people to maintain zero tolerance towards violence against women. We decided to run a strong campaign that would make an immediate impact.
And who better to join forces with than a team of 12 strong contenders formed and owned by U Sports, namely U Mumba. Participating for the first ever season of “Star Pro Kabaddi League” along with seven other teams, they seem to have taken the Indian Television Scene by Storm. We approached the team U Mumba who happen to be leading contenders to support us in our quest. We were greeted with overwhelming enthusiasm from their side. They were overjoyed at the prospect of coming forward to create awareness and pledge support through a cause oriented digital campaign called ‘MARYADA’.
Supported all the way by Unilazer Sports and championed by one of the best teams in a manly sport like Pro KAbbadi, ‘MARYADA’ is one of the most unique campaigns to hit Social Media. Maryada translates to a limit or boundary in Sanskrit. If we have to elaborate, it is an outline of the intrinsic moral laws, including likewise ethics, or established customs or rules, and hence signifying rectitude. In a game of Kabaddi, the centre line is considered as the boundary line for each in the team. Each time a raider from the opposite team crosses the line, he breaks this boundary. Every successful defence point is leveraged through the campaign as the U Mumba’s effort towards this noble cause. So a win for U Mumba is a win for women.
A team of 12 men fight very hard in the name of women and dedicate every win as a step towards protecting and safe-guarding the dignity of women. Through our social media platforms like Facebook and Twitter, we play an active role in promoting this noble cause. We’re inviting you to come be a part of this revolution as well. Do join us.