From the designer’s desk: What’s trending this Diwali

One of the most exciting things about the festive season is new clothes! No matter what you’re wearing this Diwali, it’s important that you have the right lingerie to complement it. Just like the latest trends in ethnic wear, your lingerie closet also deserves a makeover this Diwali.

 Lingerie Tips: What type of lingerie to wear under ethnic wear

What to wear under kurtas and salwars?
Got a gorgeous salwar that you just can’t seem to squeeze into? We’ve got just the solution for you!  Employ the help of our extra-special shapewear to look almost 2 sizes smaller. Get the perfect shapely silhouette with Penny’s 12 hour camisole shapewear, designed specifically to cinch in your waist and help tone down your upper body and hips. Watch as you turn heads in that gorgeous salwar!

What to wear under sarees and blouses?
Want to kill it in a gorgeous shiffon saree? Try Penny’s Power Slim Long Leg brief which helps to tone your hips and thighs. Look drop-dead-gorgeous in backless blouses which are all the rage this season. To sport one of these in style, all you need to do is wear bra with a transparent strap at the back.  Or you could always opt for a multi-way bra that can be worn in many different styles including halters. Ready to sizzle?

Lingerie Trends: Just so that you can feel sexy

The Bralet
Love going retro glam?  Dare to bare in bralets, the 90’s piece de resistance.  From sporty and strapless bandeaus to print heavy and frilly textures crops; the options are plenty.  Co-ord yours with matching separates or keep it cool with high-waisted crop pants.

The lace bodysuit
Some lingerie is meant solely  to make you feel  sexy, period. The lace bodysuit is serves this purpose.  Sheer details, lace edged trims and subtle filigree work on the bodice, give sexy a whole new meaning.  Mould the perfect shapely silhouette with this exquisite piece. Lingerie doesn’t get sexier than this.

Have fun with DYI:  How to make a Sparkly Bra

Things you’ll need
1)  Fabric glue
2)  Tweezers
3) Rhinestone

Step 1: Select  or  purchase a  skin tone or black bra of your choice

Step 2:  Spread  out rhinestones at the table  with the  backside  of each stone facing up

Step 3:  Place  a drop of fabric glue onto the  fabric.  The drop of glue should be slightly larger than the back of the rhinestone. Place rhinestones on the bra, starting first along the edges of the bra cup at the top edge.  Use tweeters to pick up the rhinestones if you have trouble grasping the stones with your hand.  Repeat until you have completed the entire row of rhinestones along the top edge and bottom edges of the bra. The first row of rhinestones should be a circle running along the entire bra.

Step 4: Begin the following rows of rhinestones inside the circle.  You will be creating smaller and smaller circles of rhinestones.  Place each row as close as possible to the previous row so that there is little if any fabric space available.

Step 5: Repeat the steps above until you have covered both cups completely with rhinestones.

Step 6: Cover the straps with one to two columns of rhinestones along each strap

Step 7: Allow glued rhinestone to dry for at least 24 hours before wearing.

Rather than circle you can also create a diagonal pattern.
Do not dry clean your rhinestone bra. Wait at least a week before washing to allow for the stones to firmly set.

Save Her Life & Yours From Breast Cancer


                                    This October for Breast Cancer Awareness month
                                            Zivame in  association with
                      is on a mission to get 1,000 rural women in Trichy screened for
                                                       breast and cervical cancer.

            Join the fight against breast cancer with just a click.
      For every message/tweet from you, one woman in Trichy will be screened for
breast and cervical cancer.

                                                               SAVE A LIFE TODAY
                              Leave a message:
                             On ThunderClapIt: 
#share2care on twitter,  

                                                CHECK YOURSELF. SAVE YOURSELF.
                    98% of women with breast cancer can be saved with early detection.
With these 5 easy steps, you can perform a check on yourself in the comfort of your home. Be sure to be thorough and don’t hesitate to report any irregularities you may                                                          find to the doctor right away.


Step 1

Observe your breasts in the mirror with your shoulders straight and arms placed on your hips.

Here’s what you should look for:
• Abnormal size, shape or colour.
• Any visible distortion or swelling.

If you see any of the following, bring them to your doctor’s attention:
• Dimpling, puckering, or bulging of the skin.
• A nipple that has changed position or is inverted.(pushed inward instead of sticking out).
• Redness, soreness, rash, or swelling.



Step 2 

Raise your arms and look for the same signs.


Step 3

Look for any signs of fluid coming out of the nipples.

Step 4

Feel your breasts while lying down. Use the right hand to feel your left breast and the left hand to feel your right breast. Use a firm, smooth touch with the first few fingers of your hand, keeping the fingers flat and together. Be sure to cover the entire breast from all sides. Use light pressure.

Use medium pressure for tissue in the middle of your breasts. Use firm pressure for the deep tissue in the back. When you’ve reached the deep tissue, you should be able to feel down to your ribcage.


Step 5

Finally, feel your breasts while you are standing or sitting. Many women find it easier to feel them when their skin is wet and slippery, so they perform the check in the shower. Make sure you cover the breast entirely, using the same hand movements in step 4.

                                            Share this page with your friends and
                                              join our fight against breast cancer.



So Long September

September, a month of celebrations, stands witness to a lot of firsts. It started with our début TVC which sparked interest the minute it hit air time. We, the lucky team caught the first glimpse of the quirky advert which carves a niche of its own. Without a single piece of lingerie being displayed and using everyday women instead of models, it makes run-of-the-mill lingerie ads a thing of the past. If you haven’t already caught a peek at it, here’s the link: watch?v=aI50ihdAHfs

Amidst the increasing workload we also had a chance to let our hair down and indulge in some well-deserved fun during our three year anniversary celebrations. It started off with an array of cultural programmes where plenty of hidden talents were unearthed.  An enthusiastic group led by a cheery emcee put together an interesting show which comprised of lively dance performances, sultry-voiced songstresses and much more. The enthralled audience cheered them on and were treated with cake and goodies afterwards.
Just when we thought that the surprises were dwindling, a flash sale was announced much to the delight of all the women. All hell let loose when boxes and boxes of gorgeous lingerie were presented to eager shopaholics. Such a great lingerie haul, we must say! Even a few men were caught getting a hold of the loot. 

As we were getting back to some serious work, yet another surprise made its way into our inbox –   an invite to our official Third Anniversary Celebrations, a Hawain themed party at the Leela. The whole office had a chance to mix, mingle and dance the night away. The high-spirited (note the pun) crowd took to the dance floor like it was second home. A fabulous site wide offer that lasted the whole month and our anniversary campaign Sthree summed it up. We will also be announcing the winners of the campaign in our coming posts, where we got to be a part of some interesting women’s lives. Stay tuned for more!