5 Lingerie Inspirations For The Curvy Chick

Curves are always sexy. If you’re blessed with them, consider yourself lucky because you have the power to turn heads wherever you go. Here’s some inspiration for you to help you accentuate those assets and get rid of your reservations while you go lingerie shopping.

Who doesn’t like these classics?

If you’re a girl who likes rock, then look no further than ACDC’s classic ‘Back In Black’. The age old myth that black always makes you look a size slimmer is quite true. Black lingerie whether it’s lacy, scalloped or with cut-outs is a well-loved cliché. You just have to take the plunge or better yet opt for a plunge bra style. If you’re looking to knock off volume, a black minimiser bra should do the trick in a matter of  seconds.


Bruno Mars is right when he croons you’re beautiful, just the way you are. You’ve just got to learn how to flaunt it, for not everyone is blessed with curves. So make the best of it with a good bra that provides the perfect coverage, spillage is always a big no-no.  Look for bras that give you really good coverage and strut through the day in style. 

Any song with Beyoncé in it will be all about the curves. You deserve to look your best at all times. Why hide your god given gifts? When shopping for a bra always keep in mind the kind of support they offer. A bra that provides the right support also helps contour your curves.  Three sections cups are all the rage right now and are  the perfect pick.

Miss curvylicious Katy Perry’s Firework is a truly inspirational number. It helps you be yourself no matter what. So why are you afraid of prints or colours or lace or for that matter anything? Be yourself and explore the countless options right at your fingertips.  Be bold and have fun!

You’re wondering why this one isn’t a song?  Don’t, because it’s even better. Why don’t you come open the curvaceous closet?  It houses some of the best international award-winning lingerie brands like Anita, Panache and Curvy Kate. The largest Plus Size collection in India with cup sizes from A to K and DD’s galore; we ensure that you’ll never run out of options. So what are you waiting for? Happy shopping!

Look  for The Curvaceous Closet on : http://www.zivame.com/

5 Reasons Why You Should Visit The Fitting Lounge

We’ve all been down that road, the awkward stage of picking out your first bra. Maybe it was in a fancy boutique where an intimidating sales woman who seemed like she has a PHD in bras, gave you the once over and hastily measured you. Or maybe it was the creepy salesman who’d taken a good, long look at you and guessed your right size in a matter of seconds. Small trial rooms, annoying shop assistants, finding the right bra has never been an easy or pleasant experience. And you might not even be aware but most women never manage to find the right bra.

Two out of three women wear the wrong bra. You could be one of them. The Fitting. Lounge is an initiative taken up by Zivame to help women find the right fit through a personalised and professional fit session:

Here are five good reasons why you should visit the Fitting Lounge which is located in our office in Bangalore: http://www.zivame.com/fitting-lounge

The Fit Experts:
Our fitting experts know exactly what they’re doing. They’ll guide you through the process of finding the right fit for your body type in terms of style and size. They ensure that you’ll find a bra that is perfect for you in every way, be it comfort, support or aesthetics.

The Collection:
The fitting lounge houses an entire collection which comprises of international brands and the latest from our in-house house brands Penny and Coucou. This is updated on a regular basis, keeping in mind the changing trends in the market. You’re bound to find the right brand in terms of size and fit.

The Privacy Aspect:
You can just book an appointment and walk into our office for your own personalised fit session. No creepy salesman, no cramped trial room. Yay!

The Cushy Setting:
With a very comfy and intimate setting, you can sit back and relax while you let us
pamper you at the Fitting Lounge. Lemonade, beverages, magazines to pass time and the oh-so-comfortable plush interiors. What are you waiting for?

It’s Complimentary:
The complete experience is our little gift to you. We want every woman to experience the right fit and the variety that our collection explores.

So  what are you’ll waiting for.  Come drop by The Fitting  Lounge Today!

Sthree – Celebrate with us as Zivame turns 3.

    This month we’re celebrating your stories. Share your inspirational anecdotes, your achievements or any instance where you’ve made a positive impact. It could be an interesting snippet about an event that changed your life, an adventure you were part of or anything as simple as teaching a child how to read. We find that the little joys of life are as inspiring as the big ones. The best entries will be chosen and shared with people across the country. 

Write in to sthree@zivame.com
Tweet in two lines with #sthree  https://twitter.com/Zivame
Comments on our Fb page: https://www.facebook.com/Zivame


All Out This August

Adieu August! A lot of fun and frolic, that’s what happens in our office. It’s not just all work here at Zivame. Let’s take a look at some of the highlights that kept us cheerful throughout the past month.

So we recently told you about our collaboration with U Mumba & Pro-Kabbabdi. But the game we should be rooting for is Table Tennis as we do play A LOT of it, day in and day out. A day in the office wouldn’t be complete without the ping-ping that resonates from the TT table area. August saw a volley of games that were part of our official table tennis tournament.  Crowds gathered, people trained ardently to play the sport that they hold so close to their heart. And in the end Bhupendra Singh, from Tech emerged the champion of the tournament. After much whining from the lot in the marketing team, we also saw a Foozball table make entry into the sporting arena.  Carrom doesn’t seem to have caught on all that much as of yet.

We love to dress up here at Zivame. Retro day saw polka dots and poufs and a whole lot of colour, the customer service team have  always  played  an enthusiastic role and have always kept in form to the theme. Kudos to them. A lot of pretty ladies made quite the statement during our ethnic day celebration but the men weren’t to be left very far behind. Everyone seemed to have a blast. We seem to have a fondness not only for lingerie but for ethnic wear as well. And in the lingerie department we met a lot of interesting women who were some of the first to experience our Fitting Lounge (Stay tuned for more about that in our coming posts)!

What Does A Kabbadi Team Have In Common With A Lingerie Store?

Let us enlighten you. We at Zivame decided to support a unique cause. A cause we felt needed a strong champion – The need to safeguard the dignity of women in our society. With crimes against women increasing at an astounding rate, there is an alarming need to create awareness and encourage people to maintain zero tolerance towards violence against women. We decided to run a strong campaign that would make an immediate impact.

And who better to join forces with than a team of 12 strong contenders formed and owned by U Sports, namely U Mumba. Participating for the first ever season of “Star Pro Kabaddi League” along with seven other teams, they seem to have taken the Indian Television Scene by Storm.  We approached the team U Mumba who happen to be leading contenders to support us in our quest.  We were greeted with overwhelming enthusiasm from their side.  They were overjoyed at the prospect of coming forward to create awareness and pledge support through a cause oriented digital campaign called ‘MARYADA’.

Supported all the way by Unilazer Sports and championed by one of the best teams in a manly sport like Pro KAbbadi, ‘MARYADA’ is one of the most unique campaigns to hit Social Media. Maryada translates to a limit or boundary in Sanskrit.  If we have to elaborate, it is an outline of the intrinsic moral laws, including likewise ethics, or established customs or rules, and hence signifying rectitude. In a game of Kabaddi, the centre line is considered as the boundary line for each in the team. Each time a raider from the opposite team crosses the line, he breaks this boundary. Every successful defence point is leveraged through the campaign as the U Mumba’s effort towards this noble cause.  So a win for U Mumba is a win for women.

A team of 12 men fight very hard in the name of women and dedicate every win as a step towards protecting and safe-guarding the dignity of women. Through our social media platforms like Facebook and Twitter, we play an active role in promoting this noble cause. We’re inviting you to come be a part of this revolution as well. Do join us.